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Cooperation and coordination between the public and the private sector is needed in order to effectively develop inland navigation as an essential element in Europe’s freight transport system. Inland navigation promotion and development centres (such as those in the Netherlands, Belgium, France and Austria) are important know-how pools and interfaces between shippers, the IWT sector and political decision makers. These centres significantly contribute to the improvement of the market's framework conditions by making use of effective development strategies and lobbying activities. However, in several Member States such promotional and development structures are lacking or are in their infancy.

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Work Package leader biography

Hilde Bollen (Coordinator) has a master's degree in law and in Maritime sciences. She has extensive experience in setting up a communication strategy and public actor management as well as in the preparation of government’s policy measures. Hilde is a member of the drafting group for the NAIADES action programme. She is a native speaker of Dutch, is fluent in English and French and has a good command of German. Hilde is a member of seaport commission and airport commission of Flanders Social and Economic Council, as well as of the board of directors of the Chamber of Commerce and Industry of Antwerpen – Waasland.

3 questions to Hilde Bollen

  • What do you like most about your work?
    The diversity of tasks and contacts. I don’t have the time to get bored. There is always something to do. Our small team has a lot of freedom for the development of new ideas and concepts and to implement them in the field. The achieved results are appreciated.
  • If you could have one wish for inland navigation, what would it be?
    In the short term, the implementation of the NAIADES actions. Bottlenecks are listed, problems have been analyzed, solutions have been formulated and a plan has been made. Now it time for action by all stakeholders involved in this to assure inland navigation of a prosperous future.
  • What does PLATINA do for you?
    The results of the reputation analysis are highly welcomed by my organization. As promotion office, we know that a united voice makes the message louder, clearer and better understood. Platina provides a platform for 11 organizations Europe-wide to harmonize their communication strategies and to coordinate their communication actions and messages. We have great team. It is a pleasure to work with highly professional people who share the same goal.